The Team

Executive Team

Valerie Lefler

Valerie Lefler

Executive Director & Founder

Jeremy O'Hearn

Jeremy O’Hearn

Director of Operations

Kate Schramm

Kate Schramm

Director of Development

Ali Hajhassan

Ali Hajhassan

Director of Mobility

Screenshot 2024-12-10 at 3.14.31 PM

Julia Ulrich

Director of Finance

Community Development Managers

Rebecca Yaciuk

Rebecca Yaciuk

Community Development Manager, Washtenaw County, MI

Jerina Cleveland

Jerina Cleveland

Community Development Manager, Wayne County, MI

Melanie Dalton

Melanie Dalton

Lead Community Development Manager, South Carolina

headshot

Jess Betts-Nelson

Community Development Manager, Wisconsin

Amber Clark

Amber Clark

Community Development Manager, Haywood County, TN

Cliff Cravens

Cliff Cravens

Mobility Navigator,
North Texas

Valerie Lefler

Executive Director & Founder

Valerie Lefler is the Founder and Executive Director of Feonix – Mobility Rising, an organization at the forefront of addressing transportation equity and accessibility in communities across the United States. Since establishing Feonix in 2018, Valerie has led the organization to launch impactful programs in ten states, collaborating with renowned entities like the National Institutes of Health, National Aging and Disability Transportation Center, Easterseals, Ford Philanthropy, AARP Office of Driver Safety, Toyota North America, Centene Corporation, and the Michigan Department of Transportation. These partnerships and programs have solidified Feonix’s reputation as a trailblazer in developing mobility solutions that bridge gaps for individuals facing transportation barriers.

Valerie’s achievements have garnered national recognition. Smithsonian Magazine hailed her as one of the “Top 9 Innovators to Watch,” and her work has been featured in leading outlets such as The New York Times, NPR, and the Christian Science Monitor. Through Feonix, she has not only introduced innovative mobility programs but also advocated for systemic changes in transportation policy and planning, ensuring inclusivity and sustainability are central to the conversation.

Valerie’s journey began with a strong academic foundation. She earned her Bachelor of Science in Business Administration with distinction from the University of Nebraska—Lincoln, focusing on International Economics through studying abroad at the University of Oxford. She furthered her expertise with a Master of Public Administration with honors from the University of Nebraska—Omaha, specializing in Public Management

Before founding Feonix, Valerie held prominent leadership roles in organizations driving innovation and public service. As President and CEO of Liberty Mobility Now, Inc., she pioneered solutions for rural transportation challenges, and at Integrated Global Dimensions LLC, she led strategic initiatives in intelligent transportation systems, civil rights, national defense, and research technical assistance. Earlier in her career, Valerie served as the Research Program Coordinator at the University of Nebraska–Lincoln’s Mid-America Transportation Center, where she facilitated groundbreaking research in freight transportation and STEM education.

In addition to her leadership roles, Valerie is a contributor to thought leadership in transportation. She co-authored a chapter in Empowering the New Mobility Workforce: Educating, Training, and Inspiring Future Transportation Professionals and contributed to the National Academies of Sciences report on the intersection of healthcare and transportation. Valerie also lent her expertise to Driving the Future: A Vision for Electric, Connected, and Autonomous Mobility (SAE International), exploring advancements shaping the future of mobility.

Valerie’s industry influence extends to her roles on national panels and committees, such as the ITS America Automated Vehicles Standing Committee and the TRB Transit Cooperative Research Program, where she has worked on advancing racial and social equity in transportation.

At the heart of Valerie’s leadership is a commitment to equity, innovation, and community impact. Her work ensures that transportation remains a lifeline for all, connecting individuals to essential services and opportunities. Valerie Lefler’s vision continues to inspire change, setting a standard for mobility solutions that prioritize inclusivity, accessibility, and sustainability.

Jeremy O’Hearn

Director of Operations

Jeremy serves as the Director of Operations at Feonix, where he is deeply committed to driving operational excellence and advancing community impact. He plays a critical role in Feonix’s mission to provide mobility solutions for every person in every community.

With over 20 years of experience in Project and Operations Management, spanning both the government and private sectors, Jeremy oversees several key functions within Feonix. His responsibilities include managing the organization’s fundraising and grant writing efforts, overseeing technology development and implementation, directing contract execution and operational planning, and coordinating external communications strategies.

Jeremy brings a wealth of expertise and a proven track record of success, having served as an officer in the United States Army. His formal education in leadership, team building, and strategic planning from the U.S. Military Academy at West Point equips him with the skills necessary to manage complex projects and operations throughout their entire life cycle.

He holds a Bachelor of Science in Mathematics and Engineering Physics from the United States Military Academy, as well as a Master’s in National Security and Strategic Studies from the College of Naval Command and Staff.

Kate Schramm

Director of Programs

Kate Schramm was the second employee at Feonix, joining Executive Director, Valerie Lefler, in the mission to create mobility solutions for the health and well being of every person in every community. Kate is driven by a deep commitment to improving lives through service and community engagement. Though her educational and professional journey may appear diverse, the unifying thread throughout her career has been a steadfast dedication to supporting others.

Kate grew up in Yankton, South Dakota, and earned a B.S. in Biology, graduating summa cum laude from the University of South Dakota, where she also minored in Chemistry and Spanish. Following her graduation, Kate moved to West Virginia, where she first worked with the National Youth Science Foundation (NYSF), before transitioning to teach high school chemistry at a rural school. Although she found great fulfillment in teaching, Kate felt a compelling urge to extend her impact beyond the classroom. She subsequently joined the staff of a large church, leading initiatives that addressed social challenges within the community.

After returning to South Dakota, Kate contributed her talent to her home community through a range of leadership roles. As the Program Director at the Boys and Girls Club, she spearheaded programs designed to enrich the lives of young people. At the same time, she became deeply involved in local organizations such as the United Way, the Optimist Club, Big Friend, Little Friend, Pathways Shelter for the Homeless, and community events like the Servant Hearts Clinic 5K and the Bridging the Gap Walk for Suicide Awareness.

Through her work and volunteerism, Kate identified a critical need for improved transportation options in rural communities—a challenge she knew was common across the country. When the opportunity arose to address this issue directly, Kate had to get involved. As the Director of Programs, she leverages her extensive experience in education, community development, and program management to build collaborative partnerships and implement innovative solutions that overcome transportation barriers. Her ability to bring diverse stakeholders together ensures that transportation is no longer an obstacle to access, mobility, and opportunity in underserved communities.

Kate’s career is a testament to her unwavering commitment to service, her leadership, and her ability to drive meaningful change in the communities she serves.

Ali Hajhassan

Director of Mobility

Ali Hajhassan joined Feonix Mobility Rising in 2024 as the Mobility Director, where he leads the company’s mobility operations, ensuring seamless service delivery and innovative solutions that enhance the user experience. With over 25 years of experience in the automotive industry, Ali has developed a strong track record in operations management, quality control, and cross-functional team leadership. His strategic vision and hands-on approach have been integral in driving Feonix’s mission to provide accessible, high-quality mobility solutions to diverse communities.

In his current role, Ali oversees the company’s mobility operations, leading the integration of booking and dispatch systems for both mobile and web platforms to ensure efficient and reliable service for customers. Developing and managing key performance indicators (KPIs) to monitor and improve service quality and customer satisfaction. Launching and managing a successful Volunteer Driver Program, including developing comprehensive training for both staff and volunteers to ensure exceptional service. Collaborating with key stakeholders in shaping the company’s long-term vision and strategic goals, ensuring alignment with both customer needs and organizational priorities. Ali’s commitment plays a pivotal role in promoting collaboration between departments and ensuring mobility services are delivered within cost targets and operational efficiency goals.

Before joining Feonix Mobility Rising, Ali held senior roles at Ford Motor Company and Ford Next LLC, where he led high-impact projects and global teams across a wide range of vehicle programs, engineering deliverables and operations. Ali’s technical expertise is complemented by numerous certifications, engineering disciplines and industry-specific competencies.

Ali holds a background in Engineering from Wayne State University and an Applied Business Degree in Statistics from Davenport University, with significant professional development through Ford’s comprehensive leadership programs and Ford Design Institute technical certifications.

Julia Ulrich

Director of Finance

As the Director of Finance, Julia Ulrich leads Feonix – Mobility Rising’s financial strategy including budgeting, financial reporting and financial analysis. She is also responsible for accounting, tax returns and regulatory filings. Julia joined Feonix – Mobility Rising in 2024. Julia also serves as a Director at CFO Systems and is an experienced financial leader.

Julia has more than thirty years of experience in accounting, financial reporting, and financial analysis in both nonprofit and public companies. Early in her career, she gained experience in public accounting while earning a Certified Public Accounting designation and a master’s degree in business administration. Julia also gained experience in the retail and insurance industries before starting a twenty-five year career at Union Pacific Railroad.

During her time at Union Pacific Railroad, Julia led the finance and accounting teams for Union Pacific’s subsidiary companies. She also gained experience in budgeting, forecasting, financial reporting, consolidations, process improvement, financial analysis, capital expenditures, mergers, acquisitions and statutory reporting.

Julia obtained a Bachelor of Science degree from Nebraska Wesleyan University, and an MBA from Wichita State University

Rebecca Yaciuk

Community Development Manager - Washtenaw County, MI

In addition to working with Community Based Organizations, Rebecca oversees several fare-free initiatives for individuals in Washtenaw County and beyond. These include Perinatal Access to Care, Rides for Older Adults, and Vaccinate Washtenaw. Additionally, Rebecca provides support to Feonix’s initiatives across the State of Michigan.

Rebecca is responsible for expanding the reach and impact of Feonix in Michigan by building and sustaining partnerships, leading and supporting specific task forces, hosting community meetings, increasing ride capacity, and securing additional funding through grants and philanthropic support. Since assuming her role, the Washtenaw Transportation Assistance Hub has increased its ridership by over 125%, as well as increased the network of partnerships that support the work of the TAH.

Rebecca has a strong background in non-profit work and has spent most of her career serving Washtenaw County in various roles. Before joining Feonix in 2022, Rebecca worked in philanthropy for local nonprofit organizations. She found her passion for serving the community she lives in.

Rebecca grew up in Central New York, graduating from Syracuse University in 2016 with a degree in Music Industry. Her time in her undergraduate program focused on arts administration, which led her into the nonprofit sector. Rebecca moved quickly after graduating to Michigan, with a brief time in Dallas, Texas. She holds many values, but strongly believes that all members of the community deserve access to fair and equitable services.

Jerina Cleveland

Community Development Manager - Wayne County, MI

With over 20 years of experience in career, educational, and social development, Jerina has a passion for uplifting individuals and communities. As the Community Development Manager at Feonix Mobility Rising, Jerina is dedicated to creating sustainable mobility solutions that empower people to overcome barriers and achieve their goals.

Throughout their career, Jerina has championed programs for at-risk populations, including workforce development initiatives and educational opportunities. They take pride in helping individuals regain stability and independence through reliable transportation solutions. Whether it’s connecting individuals to apprenticeship programs or ensuring access to essential services, Jerina is committed to fostering equitable opportunities for all.

Jerina holds a Bachelor of Liberal Arts from the University of Missouri – Kansas City. Outside of work, they are passionate about building partnerships, mentoring future leaders, and creating pathways to brighter futures for underserved communities.

Melanie Dalton

Community Development Manager - South Carolina

Melanie Dalton is the Community Development Manager for Feonix – Mobility Rising in South Carolina. Based in Richland and Lexington counties, Melanie oversees the “Access to Care” transportation initiative, which provides fare-free, door-to-door service for seniors and individuals with disabilities. The initiative is supported by the South Carolina Department of Transportation, The COMET, and numerous local community partners.

In her role, Melanie is responsible for expanding the reach and impact of the “Access to Care” program by building new partnerships with medical providers and community agencies, increasing ride capacity, and securing additional funding through grants and philanthropic support. Under her leadership, the program has experienced rapid growth since its launch in June 2021, doubling its capacity within the first two years and tripling by year four. Her work involves community development, partner and rider relations, funding acquisition, and overall program management, all aimed at improving access to essential healthcare for individuals who face mobility challenges.

Melanie’s career is built upon a foundation of service-oriented business expertise and a deep commitment to making a positive impact in the communities she serves. Before joining Feonix in 2019, she spent over 20 years in the health and wellness industry, where she served as Director of Training and Employee Development. In this role, she led training and operations teams across the United States, Canada, and Australia, driving year-over-year growth and helping to establish a culture of continuous improvement. Her work in talent acquisition, development, and business management across diverse sectors such as retail, contact centers, and foreign government has provided her with the strategic and operational skills needed to successfully manage complex initiatives.

Originally from Canada, Melanie’s career journey took a pivotal turn when she relocated to the United States in 2000. This move helped her expand her influence in the health and wellness industry, leading to new opportunities and enriching professional experiences across international markets. After years of extensive travel and a fulfilling career, Melanie chose to realign her professional and personal life to South Carolina, where she found her passion in community development at Feonix – Mobility Rising.

McGill and Concordia universities in Montreal are where Melanie studied performance arts. She is also a certified Instructional Designer and Leadership Trainer, and holds certifications as a Professional Life, Transitions, and Wellbeing Coach. Her diverse background in both business and coaching, combined with her dedication to improving the lives of others, makes her a key leader in the ongoing success and growth of Feonix – Mobility Rising’s mission.

Jess Betts-Nelson

Community Development Manager - Wisconsin

Jess Betts-Nelson brings over twenty years of dedicated experience in healthcare management to his role at Feonix, demonstrating a blend of expertise and practical knowledge. Throughout his extensive career, he has adeptly navigated the complexities associated with managing healthcare facilities, including ownership of an assisted living facility. In this capacity, he was responsible for overseeing daily operations, enhancing the quality of care, hiring, training and managing personnel, as well as ensuring compliance with regulatory standards.

Since October 2022, Jess has been a valuable member of Feonix – Mobility Rising, initially serving as a Community Development Manager. In this position, he exhibited exceptional skill in building and fostering strategic partnerships within the Waupaca market, while also establishing connections throughout the county and neighboring regions to explore future expansion opportunities. By 2023, his capabilities earned him a promotion to Senior Community Development Manager, where he continued to expand outreach efforts, coordinated community engagement initiatives, and formulated comprehensive plans to enhance mobility solutions for the health and wellbeing of every person in every community.

His significant contributions to Feonix were acknowledged in 2023 when the Waupaca team was honored with the Rising Star Award from the Waupaca Area Chamber of Commerce. Further testament to his growing influence and leadership, Jess was nominated for the RUBY Award (Recognizing the Upward, Bright, and Young) in 2023, and subsequently secured this esteemed accolade in 2024.

Beyond his accomplishments in community development, Jess was appointed to the board of directors for the Waupaca Area Chamber of Commerce in 2023. He serves as an Ambassador for both the New London Area Chamber of Commerce and the Waupaca Area Chamber of Commerce and is an active member of the Waupaca Rotary Club, highlighting his unwavering commitment to civic engagement and community service.

Jess holds a Bachelor’s degree in Management from Colorado Technical University and is presently pursuing a Master’s Degree in Management with a specialization in Public Administration from the same institution, aiming to further refine his strategic leadership and administrative capabilities.

Amber Clark

Community Development Manager - Haywood County, TN

Amber A. Clark grew up in Stanton, TN, deeply rooted in her family’s legacy of land stewardship and community dedication. These early lessons inspired her lifelong commitment to service and advocacy. She earned a Bachelor of Science in Mass Communications and Media Studies from Middle Tennessee State University, laying a foundation for a versatile career in Marketing, Public Relations, IT Support, Human Resources, Restaurant Management and Community Development. Through each role, Amber has consistently demonstrated her strategic vision and adaptability, making her an asset in every endeavor.

A devoted caregiver for her late mother, Amber’s compassionate spirit is a driving force in her work. As the Community Development Manager for Feonix Mobility Rising, she spearheads outreach and builds vital partnerships to enhance mobility and accessibility in Haywood County and beyond, bringing transformative solutions to underserved communities. Amber’s leadership has been instrumental in launching innovative transportation initiatives, positively impacting individuals who face mobility barriers.

In addition to her role at Feonix, Amber actively serves in multiple organizations, including Delta Sigma Theta Sorority, Inc., the Haywood County Chamber of Commerce, Stanton Board of Development, and the Executive Board of P.F.L. Enterprises LLC. She also collaborates with the Joint Economic Development Committee, Ford Community Center Partners, Stanton Exchange Club, and Concerned Citizens of Douglass. Her community involvement showcases her commitment to sustainable development and advocacy.

Amber is recognized as an altruist and visionary, dedicated to empowering others and championing equitable solutions. She continually prioritizes the well-being of her community, guided by her belief in the power of unity and resilience to inspire positive change.

Cliff Cravens

Community Development Manager - North Texas

Cliff Cravens is a native of Dallas, TX. Cliff is married and has two boys and is an
assistant pastor of a local church in Duncanville, TX. He has worked in transportation
for over two decades for various agencies such as DART, Dart Paratransit and the
Community Council of Greater Dallas. He was also a student chaplain for Children’s
Medical Center Dallas and is on the Neighborhood Advisory Board for the City of Cedar
Hill, TX. He has been instrumental in helping to implement various transportation
programs in many different agencies or organizations.

Cliff also runs a non-profit called MyRide Dallas/NTX where he assists seniors and people with disabilities by connecting them with transportation and other resources. Cliff also facilitated the LYFT Pilot program with the Dallas Area Agency on Aging and the pilot received an Innovation Award by the N4H association. Cliff has also worked tirelessly in volunteerism, social services & advocacy and is very active in his local community and church. Cliff loves to help people and is a firm believer that if we all work together, we can change the world for the better.

Now working with Feonix Mobility Rising since December 2023, Cliff wholeheartedly believes in the mission to “Create mobility solutions for the health and wellbeing of every person in every community.” He realizes the importance of informing, connecting and creating transportation resources and solutions to help get people where they need to be to improve their overall way of life.

Subscribe

* indicates required
Skip to content